I was contacted by the amazing people at Framework LA to help them develop a new look for the 14 season long song competition "The Voice". Even though the 14th season went live without IMPLEMENTING this new look I can't wait to see where they might take it next year.
I hope you enjoy the visuals below :)
When starting this project I knew creating a new fresh look that wouldn't be scary to the higher ups at nbc would be near impossible, so i went ahead and left fear in the rear view to create something i would be jazzed to see. Using Maxon Cinema 4d partnered up with octane render i went ahead with experimentation. it was important to deliver something to the audience that still represented the orignal branding truthfully, but still gave it a new, fresh, and inspired look.